Work History

Building an agentic GenAI platform that autonomously creates and posts social media content. Recently launched Eva — a voice-to-content AI assistant that transforms conversations into ready-to-publish posts.

• Grew to 260+ users and 1.6M+ monthly impressions through organic, product-led growth with zero ad spend
• Shipped MVP in 16 weeks; launched second major release with Eva voice assistant for content creation
• Building and leading 8-person cross-functional team (engineering, design, GTM) through sprints and weekly releases
• Scoped and launched GenAI workflows including voice synthesis and multi-platform auto-posting (IG, TikTok, YouTube, LinkedIn, X)
• Conducted 50+ user interviews, translating insights into UX/UI changes that increased conversion by 30%
• Integrated AI tools (Perplexity, Reka Vision, Argil, Veo) into workflows, automating video generation

Built pet care brand from scratch for celebrity founders Stella Maxwell and Barbara Palvin. Full operational ownership from product development to multi-channel sales.

• Built brand identity, product line, and e-commerce platform from zero to launch
• Developed multi-channel sales strategy: DTC, retail partnerships (Petco, local boutiques), and wholesale
• Established supply chain and fulfillment operations supporting rapid growth trajectory
• Launched to market in 6 months with celebrity founder backing and press coverage

Scaled a DTC jewelry brand from launch to $3M ARR and 100K+ orders, earning the Shopify 100K Orders award. Full-funnel ownership across product, marketing, and operations.

• Tripled revenue in 24 months via full-funnel strategy across DTC and wholesale
• Oversaw product lifecycle from concept to launch, driving trend-informed development and rapid iteration
• Secured $300K Meta-funded campaign (2.8x ROAS), generating $840K in attributed revenue
• Designed outbound and retention systems, acquiring 160+ wholesale accounts and expanding B2B distribution
• Led CX, paid media and lifecycle marketing, achieving 43% ROI on SMS and 28% on email campaigns
• Established East Asian fulfillment hub, reducing shipping costs by 95%

Led growth and sales ops for a PR tech agency serving VC-backed startups. Built systems that scaled revenue 20x.

• Grew revenue from $100K to $2M and expanded client base from 11 to 87 within one year
• Built CRM, outbound and automation systems; developed GTM narrative and sales playbooks
• Trained team to execute at scale with repeatable processes

Launched eco CPG brand amid global plastic bans, pioneering acetate-cellulose disposables later adopted by McDonald's in 2025.

• Raised $150K pre-seed, built Ukraine-based manufacturing and secured commercial contracts
• Led product development, certification, supply chain and GTM strategy, scaling to $120K/month
• Led R&D, regulatory compliance (FDA, EU), and pilot program execution with major QSR chain

Led GTM strategy and public sector outreach for a veteran-owned medical distributor during COVID-19 and the fentanyl crisis.

• Sourced and advanced $159M NY State COVID-testing deal through GTM strategy and stakeholder outreach
• Devised bipartisan GTM frameworks aligned with zero-tolerance and harm-reduction policy models
• Led stakeholder mapping and relationship building with government decision-makers

Led growth strategy and product development at a sustainable products startup.

• Invented & commercialized a new product format — transforming raw reed into a scalable, manufacturable straw adopted globally
• Secured and managed 2,000+ global B2B accounts, including Hilton, Hyatt, Marriott and Sysco
• Generated $4M+ in sales through strategic account management

Rebuilt GTM systems, activated new segments and drove pivotal traction for food-tech startup, enabling $5M Series A funding. Company later acquired by SoundHound AI.

• Joined with no sales experience and became top performer; promoted to VP in 8 months
• Boosted monthly partnerships by 600% (30 to 200); led team of 7 direct reports + 2 team leads
• Developed empathy-based outbound funnel that drove 95% open and 75% conversion rates
• Designed cross-team retention playbook that cut churn 90% and unlocked multi-location deals
• Built corporate segment and closed national chain partnerships, scaling from 300 to 3,400+ locations across 14 cities

Mediated business disputes, managed communications during corporate transitions and bank seizures.

Organized UNICEF, USAID, and ICRC conferences and major entertainment events with teams of 20+ staff.

Assisted in directing music videos and live productions — first storytelling experience.