Work History

Launched agentic GenAI platform that autonomously creates and posts social media content and avatar-led UGC for startups and SMBs.

• Acquired 121 beta users and reached 400K+ weekly views through organic, product-led growth with zero ad spend
• Owned roadmap from ideation to beta launch; shipped MVP in 16 weeks; stack: Java 21/Spring Boot 3.3, PostgreSQL, MongoDB (AWS-hosted), Flutter (mobile/web) and Next.js (web)
• Defined user stories, PRDs and backlog; led 8-person cross-functional team (engineering, design, GTM) through sprints and weekly releases
• Scoped and launched GenAI workflows including voice synthesis and multi-platform auto-posting (IG, TikTok, YouTube, LinkedIn, X)
• Conducted 50+ user interviews and sandbox tests, translating insights into UX/UI changes that increased conversion by 30%
• Integrated AI tools (Perplexity, Reka Vision, Argil, Veo) into workflows, automating video generation and reducing manual production by 60%
• Bootstrapped platform to launch on a lean budget – built internal automations that reduced manual ops by 60%

Built pet care brand from scratch for celebrity founders Stella Maxwell and Barbara Palvin. Developed products, multi-channel sales strategy, and complete operational infrastructure.

• Built brand identity, product line, and e-commerce platform from zero to launch
• Developed multi-channel sales strategy: DTC, retail partnerships (Petco, local boutiques), and wholesale
• Established supply chain and fulfillment operations supporting rapid growth trajectory
• Launched to market in 6 months with celebrity founder backing and press coverage
• Managed all operations: product development, supplier relationships, logistics, e-commerce

Scaled client acquisition by 700% and revenue from $100K to $2M. Built full-cycle sales and marketing operations, automated lead generation for tech startups.

• Scaled client acquisition by 700% through systematic outbound and inbound funnel optimization
• Built and managed sales operations infrastructure: CRM, automation, lead scoring
• Developed repeatable sales playbooks that increased close rates by 45%
• Managed cross-functional collaboration between sales, marketing, and product teams

Launched eco CPG brand amid global plastic bans, pioneering acetate-cellulose disposables adopted by McDonald's in 2025.

• Raised $150K pre-seed, built Ukraine-based manufacturing and secured commercial contracts
• Led product development, certification, supply chain and GTM strategy, scaling to $120K/month in beta-stage output
• Led R&D, regulatory compliance (FDA, EU), and pilot program execution with major QSR chain
• Managed all aspects of early-stage startup: product, operations, fundraising, partnerships

Scaled a DTC jewelry brand from launch to $3M ARR through customer-driven GTM, trend-informed product development and lean operations.

• Tripled revenue in 24 months via full-funnel strategy across DTC and wholesale
• Oversaw product lifecycle from concept to launch, driving trend-informed development and rapid iteration
• Secured $300K Meta-funded campaign (2.8x ROAS), generating $840K in attributed revenue
• Designed outbound and retention systems, acquiring 160+ wholesale accounts and expanding B2B distribution
• Led CX, paid media and lifecycle marketing, achieving 43% ROI on SMS and 28% on email campaigns
• Established East Asian fulfillment hub, reducing shipping costs by 95% and supporting global expansion past 100K+ orders

Expanded presence in government contracting sector. Led outbound marketing and stakeholder engagement, helped secure a $159M contract with New York State for COVID-19 test kits.

• Developed and executed capture strategy for large-scale government contracts
• Led stakeholder mapping and relationship building with government decision-makers
• Created proposal content and competitive positioning for multi-million dollar bids
• Contributed to securing $159M COVID-19 test kit contract with New York State

Secured 2,000+ B2B accounts including Hilton, Hyatt, Marriott. Generated $4M+ in sales.

• Built and scaled B2B sales function from scratch for sustainable straw company
• Secured partnerships with major hospitality chains: Hilton, Hyatt, Marriott
• Generated $4M+ in revenue through strategic account management
• Developed distribution strategy and partnership frameworks for CPG product

Rebuilt GTM systems, activated new segments and drove pivotal traction for food-tech startup, enabling Series A funding.

• Joined with no sales experience and became top performer; promoted to VP in 8 months
• Boosted monthly partnerships by 600% (30 to 200); led team of 7 direct reports + 2 team leads (lead gen, onboarding)
• Developed empathy-based outbound funnel that drove 95% open and 75% conversion rates
• Designed cross-team retention playbook that cut churn 90% and unlocked multi-location deals
• Built corporate segment and closed national chain partnerships, scaling footprint from 300 to 3,400+ locations across 14 cities

Mediated business disputes, managed communications during corporate transitions and bank seizures.

• Managed crisis communications for law firm clients during high-stakes transitions
• Mediated business disputes and facilitated resolution strategies
• Coordinated communication strategies during bank seizures and corporate restructuring
• Developed PR strategies for legal and financial services clients

Organized UNICEF, USAID, and ICRC conferences and major entertainment events.

• Founded and operated full-service event agency in Ukraine
• Organized conferences for international organizations: UNICEF, USAID, ICRC
• Produced major entertainment events with teams of 20+ staff and vendors
• Built network of government, NGO, and corporate contacts

Assisted in directing music videos and live productions — first storytelling experience.

• Assisted in directing music videos and live TV productions
• Learned visual storytelling fundamentals and production workflows
• First professional experience in creative direction