Past Project
PeroPero
Built a premium pet grooming brand end-to-end — from product development to e-commerce launch.
9
Co-Founders
5
Products Launched
🇺🇸
Made in USA
🐕
Premium Pet Care
The Story
The Foundation
Joined as COO to operationalize the vision.
Started with brand identity and one product concept. Tasked with building everything else —
product development, manufacturing, e-commerce, fulfillment, and go-to-market.
The Build
End-to-end product development.
Sourced vendors, manufacturers, and labs. Managed sampling cycles and FDA certifications.
Developed custom fragrance with California perfumer. Built international supply chain
spanning US and Asia.
The Launch
Full e-commerce operation live.
Launched complete Shopify store with 5 products. Built inventory systems, fulfillment workflows,
and marketing infrastructure. Products now available and selling at myperopero.com.
Products I Developed
What I Built
Product Development
- Found and vetted manufacturers, labs, suppliers
- Managed sampling and iteration cycles
- Navigated FDA regulations and certifications
- Developed custom fragrance with CA perfumer
- Designed packaging, wrote all copy
E-Commerce & Ops
- Built entire Shopify store from scratch
- Set up fulfillment and inventory systems
- Created SKU architecture
- Implemented automations
- Managed international logistics
Supply Chain
- US manufacturing for most products
- China sourcing for bags (premium materials)
- Packaging from multiple countries
- Solved international shipping regulations
- Coordinated sample shipping worldwide
Go-to-Market
- Launched all sales channels
- Set up marketing infrastructure
- Produced content when team disengaged
- Built brand presence from zero
- Managed 9 stakeholder opinions on everything
What Got Done
🛒 Full Shopify store launched
📦 5 products developed end-to-end
🇺🇸 US manufacturing established
✅ FDA/vet certifications obtained
🌸 Custom fragrance developed
📊 Full inventory/SKU system built
🌍 International supply chain
🐕 Live & selling at myperopero.com
Key Capabilities
- End-to-end product development from concept to shelf-ready goods
- Managing complex stakeholder dynamics across multiple time zones
- International supply chain coordination (US manufacturing + Asia sourcing)
- Custom fragrance development is both art and science
- FDA compliance and certification processes for pet products
- Building e-commerce infrastructure that scales